To aid your audience in a speedy read, use clear, catchy headlines. Your audience will expect you to get right to the point. When it comes to flyers, your text should be short and sweet. Take a look at the flyer templates on Shutterstock to get a sense of smart ways to arrange images and text. Artfully put these elements together and you will have a focal point that draws the eye of your audience. Combine your image with a font that also fits your brand’s tone.
The colors should be consistent with your brand’s color scheme. To create an eye-catching focal point, use a high-quality, colorful image that is relevant to your message. This is the main idea that you want to convey to your target audience, so naturally it should be the first thing your audience sees. The focal point is the center of interest. Get exactly the hue you are looking for by using Shutterstock Editor’s “Add custom colors” option after selecting the font or background of your flyer. Being high contrast, they appear brighter and catch the viewer’s eye. When placed side by side they create a visual pop. Complementary colors are pairs situated directly across from one another on the color wheel. You can also refer to the color wheel to get a sense of complementary colors. This gives your flyer a cohesive feel without appearing too matchy-matchy. A best practice here is to use a colorful image in your flyer and then select one of the more subtle hues from the image as a background or font color. Colors are sure to catch the eye but overdo it and you may give viewers a headache.
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